Why Should Paid Social Media Matter to Brands?
7.10.17 | Written by the team at Four Corners Social
DYK when you post an update on Facebook not every one of your friends, followers, and fans actually see it? Quelle Horreur!
“Every time you open Facebook... the average user will have more than 1,500 posts awaiting them... If you have several hundred friends, it could be as many as 10,000.”
Will Oremus via Slate.com
Obviously 1,500 posts would be too much for even the most avid of Facebook users- so Facebook and their algorithm help make sure we see what’s most important to us. A lot of what the algorithm serves us is based on our personal preferences inferred through our actions- if you continuously like posts that feature kittens, you’ll start seeing more kittens, or if you never interact with that acquaintance you friended on a whim, you’ll start to notice their posts stop appearing in your feed. Facebook and other social media channels prioritize what users see, surfacing content to the top of our feeds based on years of our actions and preferences. Which the majority of time doesn’t include brands. Understanding how we as brands and businesses can best play into the different channels’ algorithms, and what we can do to enhance our placement, is key.
For brands, everytime you post an update your organic reach is less than 1-2% of your page’s total fans. If you want your posts to be seen by more of your fans and potential fans, i.e. customers, you’re going to need to step up your game. One of the most foolproof ways to get more eyeballs on your content?
Paid Social Media!
In 2015 Facebook influenced 52 per cent of consumers’ online and offline purchases, up from 36 per cent in 2014. (Source: The Drum) Whatever space or business line you live in, social media advertising can work for you! Two simple ways to utilize paid social media to help increase your returns and reach more of your target market include:
1. Boosting your posts. Even $5 can help you reach exponentially more people.
2. Running advertising campaigns. Go after results you want- instead of wishing and hoping they come to you.
So what are you waiting for? Give it a try today!
Paid vs Organic? What’s the Big Difference?
6.10.17 | Written by the team at Four Corners Social
Make sure your social media is working harder for you!
DYK that Facebook page organic reach dropped 42% from January-May 2016?
Organic reach is the reach your posts get without any financial backing- aka how many eyeballs see your content! With no funding behind your posts, especially for brands and businesses, Facebook’s algorithm severely limits who’s seeing your content, even your fans who Like and Follow your page! A brand can only expect to get 1-2% organic reach on any of their timeline posts. Now who wants that?! One solution? Paid social! AKA boosting, sponsored, advertising…
I’m sure you’ve seen at least one of these four terms ^^^ used before in social media marketing? If you’ve ever wondered what the difference is, you’re not alone! Lucky for us, it’s a simple one. On the most basic level they’re all talking about the same thing: content that has funding behind it!
And that’s how we’re going to combat (while still being strategic, relevant and timely) the low organic reach brands and businesses typically see with their timeline content. Get more out of your social media strategy by investing in yourself, your brand, your business. The results you’re looking for are waiting!
#TrendingTuesday: Social Customer Service
4.11.17 | Written by the team at Four Corners Social
The biggest thing right now on social media? United Airlines. And in light of the social media backlash that United is now experiencing, we thought it would be a good time to discuss some of our top tips for social customer service and how important it is for businesses in today’s world.
Everything posted to social media is influential, so it is important to always keep in mind customer care when posting or engaging with your followers. Customer care is a game changer, especially in today’s social atmosphere where the consumers are driving brand narratives- not the other way around.
“I genuinely believe that any business can create a competitive advantage through giving outstanding customer care.” - Gary Vaynerchuk
Four Corners Social top four tips for creating an amazing social customer service experience:
1. Humanize your brand. Personalize your interactions with fans and followers by addressing them by name, and signing off with your name. This helps your audience feel like they’re interacting with real people.
2. Set a goal around how long it should take your business to get back to every inbound comment, complaint, inquiry, etc. Today’s consumer expects brands to always “be on” and available for a variety of issues. On average, consumers expect replies within 30 minutes to an hour after contacting a brand on social. Regardless of when they make that first contact. Is your business ready to handle those expectations? *Check out this article, or this article for more on consumer expectations:
3. Not everyone is going to tag your business when talking about you on social. Use listening to keep up with what people are saying about your business, even when you’re not tagged! “96% of the people that discuss brands online do not follow those brands’ owned profiles”. (Source: Brandwatch)
4. Anticipate customer needs before they reach out to you, or (gasp!) one of your competitors. Set up campaigns that target phrases customers might use when looking for goods or services you can provide. Reach out to them and offer solutions to their needs in a relevant and thoughtful way.
The power of social customer care really is 10 fold; how are you going to put it to work for you?!
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